The Spending Power of the Plus-Size Woman

Let’s talk statistics & the impact of the plus community in the fashion & consumer industry.

Despite significant spending/buying power, plus-size women remain a rarity in the fashion and marketing industry as a whole.

Many brands have a narrow view of who their customer is. They do the bare minimum & tend to lack inclusivity. There is a belief that plus-sized customers don’t spend as much as their straight-sized sisters. That could not be more false.  In fact, the only reason this appears to be true is because plus-sized women/men have far less clothing options to choose from, which results in fewer opportunities for them to spend their money. The average U.S. women’s dress size is between 14 and 16, meaning that plus-size is the new average, although it is not typically thought of that way. Yet plus-sized apparel makes up just a small percentage of the clothing on the market. WHY IS THAT?

Retail research and advisory group Coresight Research has estimated that the value of the extended-size market for women in the U.S. will grow to $32.3 billion this year, representing roughly 20.7% of the total women’s apparel market.

Lauren Thomas – CNBC

In the past, Lane Bryant was the only store for shoppers of plus-size women’s clothing, but now, many major clothing retailers such as Torrid, ASOS, and Forever21 cater to plus-size customers. The buying power of the plus-sized market is growing at a faster pace than the rest of the apparel industry. Annual sales of women’s clothing sized 14 and higher rose 17% from 2013 to 2016 and there is more demand than ever for fashion-driven plus-size collections. This surge didn’t come about overnight. But, the apparel industry was slow to respond to the cultural shift. Retailers would do well to tap into the buying power of this segment if only they would risk embracing the category. It appears that retailers are simply ignoring this buying power, therefore turning plus size women away from in-store shopping and forcing us to turn to the online market to find fashionable clothing in our sizes.

Personally speaking from my own shopping experiences, when I can’t count on finding my size at a particular store, the store is removed from my list of options, meaning I lack the desire to ever go back because I now know that I am not included in their target audience. This is incredibly short-sighted on the part of the retailer. 

Factors that are often cited as an obstacle for retailers is the cost of redesigning clothing and the extra fabric in the manufacturing process, but E-commerce sites simply offer plus sized women more consistency and variety. The disconnect between what customers want and what stores offer is plagued by an old stigma in the fashion industry. For years and years, brands have shied away from plus sizes in the belief that they are “bad” for the brand. On the retailer side, stores think of plus size as an add-on to their businesses along with petite-sized and maternity lines. It is so much more than that & deserves to be acknowledged as it’s own market.

On the positive side, however, beauty is increasingly being defined in this new era by individualism, confidence, and a celebration of body positivity and the diversity of body types, not so much by size or weight. With that being said, there is still a growing need for fashionable, colorful, on trend clothing (as well as traditional and business clothing) that fits plus bodies, despite the re-invention of the once-tired plus-size apparel category.

Mini Fall Fashion Haul 🍁

Hey y’all! I just wanted to show y’all a few pieces I got from Fashion Nova & SHEIN for the fall. Let me know if you guys want more hauls! I plan on highlighting fall/winter pieces the rest of the year.

More hauls coming soon….🧡

Plus-size Models/Influencers that YOU should know & that I admire! 💅🏾

Everyone has someone or people that they look up to or that inspires them. So, I wanted to take a moment to shoutout the women who inspired me to do this blog in the first place, and have shaped my perspective and outlook on being a plus woman.

  1. Lauren Nicole

Lauren is one of my favorite plus-size influencers/models and is a FASHION KILLA! She is a true inspiration because she’s relatable and transparent with her experiences as not only being plus, but as black woman in society as well. Lauren suffered from body dysmorphia years ago, but after being scouted on Instagram, she quickly found herself modeling for the very first time. Her strength and drive is admirable and I love how she uses her platform!

INSTAGRAM: @laurennicolefk

2. Tabria Majors

Talk about breaking down barriers! THE plus-size model, Tabria Majors, is a HUGE inspiration to me & is really the reason why I began to take my Instagram pictures to the next level. Her work ethic and production mastermind are what really set her apart. I aspire to be as motivated and goal-driven as she is because she gets thing DONE, okay? BOOKED & BUSY!

INSTAGRAM: @tabriamajors

3. Precious Lee

Precious Lee has solidified herself as a force in the entertainment and fashion/beauty industry. She recently made history as the FIRST African American curve model to walk in Versace’s spring 2021 show. Y’all hear that? FIRST! as in #1! TOP 2 AND NOT 2. She brings a fierce energy to the table and is a self-love advocate, she carries triumphs that the girlies could only dream about! Love her!

INSTAGRAM: @preciousleexoxo

4. Jazzmyne Jay

Literally the badass of all BADASSES. Apart from being a plus-size model, Jazzmyne is an LGBTQ+ advocate and uses her platform to promote body positivity and to empower women, women of color and the queer community. As a heterosexual ally, Jazzmyne inspires me to be authentic and remain unapologetic for being ME. Her unique public image is extremely admirable and her attitude just gives IDGAF & I love it. #Respectfully

INSTAGRAM: @jazzmynejay

Who are some of you guys’ inspirations? 💞

Plus-Size Women & Stereotypes 🙄

Just because I’m big, doesn’t mean I’m not bomb.

So…Let’s talk about stereotypes, sis. Plus-size women have some pretty weird misconceptions that society has created in order for us to feel like we are the ugly ducklings of the beauty community. As a member of the plus-size club, I feel as if there are some things we need to shed light on that have been totally offensive and just down right strange. There are many different reasons someone could be overweight, which is why the stereotypes are so aggravating. Let’s discuss some of the ones that really grind my gears.

  • The phrase “you gotta be two something to do something”
    • This phrase actually physically makes my stomach hurt. Although many plus women see it as a compliment from men, saying that their preference is a larger woman, it leaves a bad taste in my mouth. Many people have recently shown an outpouring of support for plus-size women, but this particular type of “support” is low-key fetishizing and just feels like a “for-the-moment” type trend.
  • We’re always eating.
    • LISTEN. If I’m hungry? Guess what I’m gonna do? EAT!  it’s a common stereotype, and it’s annoying. In almost every TV show/Movie I’ve seen, the token fat character is either lazy or stuffing their face as a little jokey joke. It’s really not that funny y’all, retire that. Give the fat character a good, busy, fast – paced job and hobbies, and stop portraying them as “inactive”. Oh, and make them vegan with a meal plan sometimes. 🤨
  • We’re jealous of skinny or BBL body types.
    • Let me just say this first, these women are absolutely beautiful. Their bodies do not define who they really are as a person on the inside. I will never be jealous of any woman and I stand on that babes! I don’t care about who is thinner than I am! I’m not comparing myself to them! We are not all jealous of people who are smaller than us, some of us are perfectly happy with who we are. PERIODT.
  • We have some type of body dysmorphia
    • We know it. We see it everyday. There is no need for you to remind us that we are indeed, fat. I am aware some women have body dysmorphia and suffer from it greatly, but if you feel the need to point out what I’m looking like, because I’m wearing a short skirt, my tummy is hanging out of my crop top, and you can see my stretch marks on my arms in my tank top, it’s not because I “think I’m skinny” it’s because I can do what I want and I don’t care. It’s MY body, girl.
  • If we’re overweight, we must be unhygienic. 
    • It’s this one for me! How does me being bigger, equal me being unhygienic??? It’s giving….ignorance! I’ve been around too many stinky skinny people for this to be any type of true! This is one of the more common stereotypes or we wouldn’t see the fat, sloppy character in a TV show/Movie portrayed as a slob. Cheeto stains on the shirt and fingers, wrinkled clothes, unkempt appearance. This shouldn’t even have to be said, but not every overweight person is nasty and dirty. I actually smell like blueberries. lol
  • The real kicker, we are either lesbians or bisexual. (???)
    • I- honestly, don’t even get me started with this one y’all. I can’t even tell you how many times I’ve gone outside to Target or the grocery store with some sweats, a hoodie, and a baseball cap on and been asked if I was a stud or stem. It literally blows my mind. “you just look like it.” HOW? I have never heard of this happening to a thin woman before, but I hear it all the time with plus women. There is nothing wrong with being part of the LGBTQIA+ community because I love y’all, I just find it super interesting that we get asked if we like women a lot more than the average woman.

On a more serious note & in conclusion, stereotypes and assumptions can be hurtful and destructive to a person’s feelings. This is where discrimination is born. We need to make it a point to educate ourselves and look outside of our box that we live in day by day. It’s not cool to discriminate against someone for any reason, and size is not an exception.


Tay Slay 🤍


Who is the creator of PLUS PASSION? 👀

Welcome to my first blog post y’all! I am super excited to take this step into the world of blogging and I hope that my content is enjoyable, relatable, and most importantly, INSPIRATIONAL!

My name is Taylor York, but nickname is Tay Slay 💅🏾

A little bit about me:

  • I am from Los Angeles, but currently reside in Atlanta, GA
  • I am 23 years old & my birthday is July 10th (Cancer Club! ♋️)
  • I am currently enrolled in school and my job is being a Social Media Manager

My passion for beauty truly blossomed at the end of my high school career. I was 17, and I was going to a Music Academy in LA, my main focus was just being able to find opportunities to sing and making sure I graduated. I would get compliments on my makeup and how I’d change my hair all the time, but I didn’t truly think anything of it till I was approached by a modeling agent on a Saturday on Rodeo Drive. I vividly remember her saying that I had a beautiful face, but in order to break out into the world of modeling, even in plus modeling, I needed to lose weight. I was a bit confused considering I was a size 14 at the time and that was a sweet spot for plus models, but she said a 12 or 8 would make me more marketable. This stuck with me for weeks. I wasn’t a huge fan of exercising (besides P.E. and ROTC) and eating healthy was just something I couldn’t afford on my own. My parents would cook light & fresh meals, but at school? it was a whole junk food fest! I finally sat myself down and set up goals of how I would market myself being just simply who I was. I would still try to lose weight, but that wasn’t my main priority, I was going to invest in my skincare, makeup, hair, and clothes because bodies don’t change overnight, so why not just be the most beautiful you and take pride in the creation?

Hygiene and taking care of yourself as a bigger woman is MANDATORY. There are already so many tropes and stereotypes around plus-size women and my mission is to debunk every single one. We are no different than average or skinny women. Our curves, dips, rolls, and ridges are the most beautiful parts of us. Being bigger does not automatically resort to us being UNHEALTHY! Lizzo is a vegan and works out like 5 days a week & Ashley Graham has the best skin I’ve ever seen, the proof is in the low-cal pudding babes!

I want this blog to be about the real experience of the plus life, honestly the nitty-gritty. It will sometimes expand past the simple lifestyle & Hygenic beauty aspect. I want to talk about dating, cultural differences, health, ya know? the hard-to-swallow type pills. I hope y’all are ready for me because I’m ready for you. ❤️


Mainstream media has always defined beauty by the number on the scale or the inches of a tape measure. Beauty has always been limited to such a small box

Alexandria Sundstrom – “Chubby Struggles” Blogger